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Jackie Shroff to express gratitude towards Court for protecting his personality rights! Wed May 29th, 2024
Jackie Shroff to express gratitude towards Court for protecting his personality rights!
It was reported a few days ago that Jackie Shroff, a Bollywood star, had filed a lawsuit to protect his identity and image rights. After receiving a complaint against the unapproved use of the actor's name, voice, photos, and distinctive phrase "Bhidu," the Delhi High Court issued an injunction safeguarding the actor's reputation and rights to publicity.
 
Following a few days, the seasoned actor made an official statement thanking the judiciary for its verdict.
 
Jackie Shroff released an official statement against the misuse of the actor's personality traits, following the Delhi High Court's order a few days prior. He told, “I am immensely grateful to the judiciary for passing an order that safeguards my personality rights, including my name, image, likeness, voice, and other unique attributes.”
 
“For a long time, celebrities had little to no recourse against the misuse of their persona. However, I am heartened by the fact that courts have progressively recognized and protected these rights, as demonstrated in landmark cases involving Mr. Amitabh Bachchan and Mr. Anil Kapoor. These precedents have been very encouraging and motivated me to assert my rights,” Shroff further revealed.
 
The actor from Welcome to the Jungle went on to emphasize how crucial it was to be aware of the improper and unlawful use of his qualities in the world of constantly changing technology and the social media era.
 
He clarified his point, stating, “Celebrities wield significant influence, and such abuse can mislead the public regarding a celebrity's association with certain goods or services. The misuse of celebrity personas not only dilutes our brand equity but also misguides the public at large.”
 
Given that celebrities have a large public following, the seasoned actor praised the Delhi High Court for recognizing the importance of preserving their personality rights. “This protection extends to all forms of media, including digital platforms, and specifically prohibits the use of AI, deep fakes, GIFs, AI chatbots, and similar technologies to exploit my persona without my explicit permission,” he told.
 
Shroff went on to say that maintaining the "authenticity" and "respect" that have come to be associated with the job he has done his entire life is dependent on safeguarding his personality rights. “It also protects my fans from being misled by unscrupulous elements of society. I thank the judiciary for their support in this regard,” the actor told on a ending note.
 
Regarding career, Jackie Shroff has a promising slate of films that includes Welcome to the Jungle by Ahmed Khan and Singham Again by Rohit Shetty.
 
 

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